ADIDAS Z.N.E.
The FW24 campaign, The Lines That Connect Us, highlights the vibrant energy and distinctive style of communities rooted in sport culture and their unique connections.
The launch spotlights global athletes and cultural figures, each embodying their community and showcasing how they live and move in ADIDAS Z.N.E. The campaign includes a collection of both static and moving visuals, featured in a brand film that spans digital, social, retail, and out-of-home platforms.
Jude Bellingham
Tate McCrae
Xochitl Gomez
Noah Lyles
Paulo Dybala
Su Yiming
BABYMONSTER
Creative Direction: GrandArmy
Photographer / Director: Ryan Chun
2nd Photographer: Kevin Oh
Social Photographer: Lauren Kim
DP for LA, Madrid, Rome, London: Liam Reardon
DP for Seoul, Beijing: Evan Ciniello
DP for Orlando: Mitch Perrin
Social Agency: The Midnight Club
Lead Production: Tightrope Productions
Composer / Sound Design: Pour Le Sport
Retoucher: Silohouette Studios
Color / Conform / Finishing: RCO